Facebook's world domination shows that a brand's activity on the social media site can bring success.

Facebook’s world domination is unquestionable, and social media marketers work ’round the clock to ensure their brands get exposure on the site. As Facebook grows in popularity in countries around the world, “Likes” and “Shares” may reach consumers who are next door, down the coast or on the other side of the pond.

Cosenza shows off a map

Vincenzo Cosenza, an Italian social media strategist, puts together the “World Map of Social Networks” every six months to show how users engage with social content around the globe. Thankfully, The Next Web provided a translation of Cosenza’s most recent findings, showing that Facebook is the most dominant social network in the world, winning the top spot in 127 of the 137 countries that were tracked.

World Map of Social Networks - December 2012

A global presence = domestic power

Although brands in the U.S. may only be concerned with domestic traffic, Cosenza’s findings reveal year-over-year growth in Facebook’s overall presence, demonstrating the need for global social media marketing strategies that reach prospects located all around the world. According to The Next Web, there were 17 top social networks in 2009, but only 5 remain as very active hubs for social sharing. Facebook’s continuous growth in Asia has positioned it at the top, reported the news source. Social media marketing professionals should take heed, optimizing content for “Likes” and “Shares” on Facebook.

Marketers understand Facebook

A report by SocialCode reveals that marketers are beginning to understand how content gets distributed on the social platform, resulting in improvements in strategy and opportunities for optimization.

“The majority of activity comes instantaneously, making it very important to differentiate post content from that of other brands. If a post is not immediately intriguing, the chance of it getting lost in the news feed after the first hour-and-a-half is likely.”

By analyzing when posts see engagement, as well as what types of posts garner traffic, marketers can seek to show off their brands on social media sites in real-time.

Emma Siemasko is a former member of Brafton's editorial team. Emma has experience with blogging, travel writing, industry news, SEO and content marketing. She used to live in South Korea, where she mastered the art of using metal chopsticks.