Brafton's team will be attending SMX West in San Jose March 11-13 to discuss recent content marketing trends and how to succeed in the new SEO landscape.

Brafton is gearing up for SMX West 2013 between March 11-13 in San Jose. The online marketing community will gather at the San Jose McEnery Convention Center for the annual event. This year, the three-day event focuses on how to win in a changing search marketplace.

There will be 60 sessions in which notable speakers like Search Engine Land’s Danny Sullivan and Bing’s Senior Product Manager Duane Forrester share insights and field questions, as well as a keynote from Google’s Search Chief Amit Singhal. Singhal will draw on his legacy at the leading search engine to shed some light on Google’s recent updates and the trajectory of the search technology.

Brafton’s own Marketing Director Katherine Griwert will also be in attendance and giving a brief presentation on where marketers should focus their efforts in the current (and future) SEO landscape. Hear her speech, “Content Marketing: Kill the keywords, fuel the questions,” on March 12 from 12:00-12:20 in the expo hall.

Joining Katherine will be Michelle Joseph, Molly Winter and Peter Hutchinson from the Brafton team. Stop by booth 200 to talk content marketing in the new search landscape and how diverse strategies fuel sustainable results.

Going to #SMX West? Tweet @Brafton to let us know, and stop by booth 200 to say “hi!”

Lauren Kaye is a Marketing Editor at Brafton Inc. She studied creative and technical writing at Virginia Tech before pursuing the digital frontier and finding content marketing was the best place to put her passions to work. Lauren also writes creative short fiction, hikes in New England and appreciates a good book recommendation.