The rapidly evolving nature of the internet has changed the way most consumers view the future of their favorite websites. According to a poll from the Associated Press and CNBC, 51 percent of Americans have favorable view of Facebook, but 46 percent believe it will become obsolete as new social networks come along. This should remind marketers of the value in creating cross-platform social marketing campaigns to keep up with the shifting social landscape.
Given the company’s ongoing situation with its imminent IPO, consumers’ expectation that the network will fade could be troubling for Facebook. However, the company’s consistent innovation and its place in the everyday lives of its users bodes well for its future. Despite those counting against it, 43 percent of respondents said that they believe Facebook will be successful for years to come.
Other companies boast similarly strong favorability ratings, according to the poll. Seventy-one percent of respondents said they maintain a good impression of Google. Even with earlier reports about dissatisfaction with the company’s recent privacy adjustments, consumers still use Google and plan to moving forward.
The same amount of consumers said they think well of Apple and Microsoft. However, Twitter came in at the lowest total of positive perceptions by far, with just 27 percent of respondents holding the microblogging site in high regard.
Depsite this view of Twitter, the social platform remains a top choice for businesses’ social media marketing campaigns. Brafton recently reported that 96 percent of the top 250 ecommerce vendors on the web maintain Twitter presences. Moreover, a study that came out last year found 35 percent of consumers say Twitter has influenced purchases compared to 23.5 percent who say Facebook has impacted their buying decisions.