Brafton has reported that online ad spend is expected to see double-digit growth this year, so it should come as no surprise that Americans are addicted to the internet. A survey from Ipsos Observer and AdAge reveals that U.S. consumers are unwilling to give up the web.
The survey aimed to determine consumers’ primary methods of media consumption, asking them whether they would rather give up cable, their mobile phones or the internet. An extreme 8 percent said they would give up eating before their devices. Even fewer – 6 percent – would give up the internet.
Mobile devices were the second-most popular media format, with just 37 percent of consumers saying they would hypothetically give up their mobile phones. Meanwhile, nearly half (49 percent) said they would give up cable.
For marketers, this validates increasing ad budgets online and delivering content to media-loving consumers. It also supports earlier reports that the internet is gaining ground on television as America's preferred news source.
