Brafton is teaming up with American Marketing Association’s Boston chapter on Oct. 8 to host a marketing event in Microsoft's NERD center in Cambridge.

Brafton is teaming up with the American Marketing Association’s Boston chapter for a content marketing NERD Challenge – and you’re invited! Join us on Oct. 6 to meet fellow Boston marketers, exercise your creative muscle against real-world business challenges and get one-on-one time with experts from the Brafton and AMA teams.

Attendees will collaborate and gain fresh perspective in a contest to solve a common content challenge, and discover winning strategies they can try that have driven success for Brafton clients.  

  • When: Tuesday, Oct. 6. 6-9 p.m.
  • Where: Microsoft NERD Center, Cambridge, MA
  • Who: The Boston Chapter of the American Marketing Association and Brafton

Meet your Brafton host, Wilfred

Wilfred Hirst 1Wilfred is a senior strategist who’s worked at Brafton for about three years. He’s worked with brands in finance, recruiting, technology and retail. Wil’s an entrepreneur at heart – when he’s not placing in Brafton’s Strategy Idol for his winning client work, he’s been known to star in client video shoots.

Outside office hours, he’s still all business: Wilfred shares tips and advice for marketers on LinkedIn, attends content networking events and kills it on the dancefloor as a professional DJ!

Here’s Wil’s take on why MA marketers shouldn’t miss this event:

You’ll get to flex your marketing muscle, and see what’s worked for others.

We’re going to be talking about a client breaking into the content marketing scene. We’ll share an overview of the client’s industry and target demographic, the problem in the market and the company’s goals. Then attendees will have the opportunity to break into teams and they’ll have to come up with a strategy that will kick start this business’ marketing efforts.

Once we’ve brainstormed, I’ll go into detail about what we
actually did for clients and some of the results we’ve seen.

He’ll share his winning promotion tips.

“A successful content strategy involves being proactive. You have to interact with consumers and reach out – you can’t just post content and hope people will engage. I’ll talk about ways I’ve measurably helped clients do that.

Content Marketing: What are CTA buttons?He promises to educate AND entertain. 

“I like a presentation that’s clear, concise and to the point. I want to have details and I want it to be educational. I read marketing news and blogs and I’m impressed when I’m hearing tips and tricks that I don’t hear every day. And I also want to make sure people enjoy themselves.

Want to connect with Wilfred before the event? Find him on LinkedIn and Twitter.

Register to attend AMA’s NERD CHALLENGE here.

Molly Buccini is Brafton's community manager. She joined the team with a background in digital journalism and social media. She's a theatre nerd, pop culture junkie and lover of summertime.