SimplyMeasured recently reported that electronics and beverage companies are among the industries using Google+ most effectively. The company found that Samsung, Sony and Intel are in the top 10, along with Pepsi, Starbucks and Coca-Cola. H&M, Burberry, eBay and the Ford Motor Company are the four other companies in the top 10.
According to SimplyMeasured, H&M is the No. 1 brand on Google+ with more than 450,000 followers, while Ford has demonstrated the most growth since December, with 2,458 percent more followers.
The novelty of Google+ naturally led technology-savvy users toward the platform when it launched last June. As such, this likely meant that a large portion of the users active on the website when Google+ Pages launched in November were more interested in technology products and companies.
In terms of content types drawing engagement for these brands, images generated the most interaction for businesses. Moreover, content marketing material, namely articles, finished second, with video and brief posts rounding out the top four.
Google+’s growth and success has been difficult to gauge properly due to the amount of activity on the site that comes from +1 buttons positioned throughout the web. Brafton recently reported that December 2011 alone saw more than 2.7 billion +1s.