​Storytelling platform Storylane just joined the Facebook team, potentially helping brands get their web content in front of the right people.

​Facebook’s revamped News Feed puts custom content front and center. Brafton recently reported on the enhanced feature, noting that content marketers would see their media flourish on the web like never before. As the product rolls out slowly over the next few weeks, Brafton anticipates that brands and social media users will embrace the new content discovery feed with open arms.

To further support its new News Feed, Facebook recently acquired the team behind community storytelling platform Storylane, which hosts more than 200,000 stories on its network. The company’s CEO, Jonathan Gheller, explains in a blog post that the network’s mission has always been to help people “build a more genuine online identity,” and its working relationship with Facebook can potentially help Storylane achieve its own professional goals.

While Facebook hasn’t outlined how Storylane’s team will add value to the social media network’s service, MediaPost says the acquisition might improve the curation of content on Facebook’s News Feed. Social media users have voiced their opinion for a cleaner News Feed, and StoryLane’s team can help organize and highlight content that interests users and assist brands in winning premium leads online.

Ted Karczewski is an Executive Communications Associate at Brafton. He works to develop his own voice and apply his passions to the evolving world of SEO and content marketing, but he doesn't shy away from writing for fun. After graduating from Suffolk University, Ted used his Communications degree to test out Sports Journalism before Marketing at Brafton.