Social media giant Facebook turned to YouTubeon Tuesday to inform users of a series of new features it has added in recent weeks.
At press time, the amount of users who had clicked Dislike on YouTube was nearly equal to those who Liked the described updates. While Facebook used the video-sharing website as means to provide demonstrations for its new features, the attention it received shows that some users are unhappy with the adjustments.
As detailed in the video and a previous Brafton article, the Subscribe feature enables users to choose from three content settings for any friend or company page they’re connected to on the site, while Lists allow users to organize their friends into groups. (See the video below.)
For marketers, the presence of both of these features spotlights quality social media content aimed at driving the most engagement. Any excessive posting could turn users off to critical social media marketing campaigns. Of course, the responses to the video make clear that many users are already turned off by the social giant, itself.
While Facebook maintains a healthy lead in terms of social media market share, Brafton reported on Tuesday that Google+ had lifted its invite-only wall to creating an account, which could result in substantial growth (for Google’s social network) in the coming months.