Facebook now has a tool that allows marketers to customize ads.

Facebook is the most popular social media platform and continues to grow, which is why content marketers turn to Pages, Likes and Shares as part of their social media marketing campaigns. Brafton recently reported that sharing on Facebook grew by 8 percent from 2011 to 2012, making it essential for marketers to show off their brands on the platform.

A new tool brings customization

It can be difficult to generate leads through social media sites. Engaging prospective and current customers presents challenges to marketers. Thankfully, targeting an audience on Facebook may have become a little easier, thanks to a new tool that gives marketers a little more control. According to InsideFacebook, marketers and advertisers can now customize headlines and tags for Facebook ads.

What were Facebook ads before?

Before this new feature, ads for Pages, Apps and Events were promoted using standardized names. Now, these ads can have unique messages or titles up to 25 characters in length. Marketers now have the opportunity to create engaging, custom content through Facebook advertisements.New Facebook ads

These new messages could position the brands in new light as Facebook users click around the social media site, making new discoveries. InsideFacebook revealed that it has seen these tools in action, but that the features may not have been rolled out for every branded account.

Promoting brand awareness and engaging content

Content marketers looking for new ways to promote brand awareness and create a fun, engaging, interesting and relevant presence should take advantage of their newfound ability to customize Facebook ads. Posting multimedia content, including videos, images and fun status updates may drive users to branded Pages and encourage those leads to make purchases.

Emma Siemasko is a former member of Brafton's editorial team. Emma has experience with blogging, travel writing, industry news, SEO and content marketing. She used to live in South Korea, where she mastered the art of using metal chopsticks.