Firms preparing to launch an email marketing campaign should generate links by encouraging website visitors to sign up to their newsletter, an expert has suggested.
A recent post on the SEO Rescuer blog suggested that it is important companies generate an opt-in list of contacts as otherwise they risk being considered to be spam which could damage their reputation.
Furthermore, having encouraged consumers to sign up to a newsletter, it is vital to engage them with relevant and useful content to maximize returns and keep people signed up, it noted.
Businesses should even consider segmenting their email lists to ensure they are only sending targeted content to their consumers, the blog post added.
Recently, email marketing commentator Gail Goodman recommended businesses use a mixture of short, digestible articles and relevant features in order to keep their online audience interested and engaged.
In advice published by the website Entrepreneur.com, she suggested it is important that the majority of content is editorial rather than promotional.
