​Google+ and Soundcloud have developed embedded posts, allowing marketers to host audio files directly on their Timelines.

​Visual content formats have caught marketers’ attention. Video content now accounts for an increasing percentage of annual marketing spend, and users seem receptive to this type of content marketing. While companies turn to the drawing board to draft new visual concepts, many communicate tips and advice through webinars. Brafton reported that 84 percent of Americans watch recorded webinars days after the live events. This represents a significant opportunity for companies to generate new leads and additional website conversions through organized presentations.

Now Google+ and Soundcloud have made it even easier for companies to connect different content types to social media marketing. The search-engine owned network introduced embedded Soundcloud widgets, allowing users to quickly publish audio files to their Timelines. Companies can use this capability to host a wide array of online content on their Google+ accounts.

With content growing to encompass a variety of media types, it only makes sense for brands to incorporate podcasts or other audio-driven files into their overarching strategies. Google+ integration makes it easier for marketers to broadcast their messages in new ways to prospects, and perhaps with the right visual aids, organizations will see their audio efforts pushing potential customers through the sales funnel.

Ted Karczewski is an Executive Communications Associate at Brafton. He works to develop his own voice and apply his passions to the evolving world of SEO and content marketing, but he doesn't shy away from writing for fun. After graduating from Suffolk University, Ted used his Communications degree to test out Sports Journalism before Marketing at Brafton.