Online ads are continuously evolving, offering marketers ad units with links to various relevant site pages. To help marketers measure the performance of different clicks within ads, Google today announced it will offer "click type" reports to AdWords account holders.
The click type report can be accessed from the Campaign, Ad Groups and Keyword tabs under the Segment bar. The report lets marketers compare the number of clicks, click-through rates and impressions delivered by each click type. Marketers can see if headlines, keywords, site links or other components catch the most clicks, then plan future campaigns accordingly.
"You can think of a click type as how your customers interact with your ads," Google's Inside AdWords crew member, Nathania Lozada, said. The company suggests brands might expect to see other new reports released, as it finds search marketers are having success with interactive ad features.
The tool comes shortly after Google released Product Listing ads to all businesses, and marketers using this format stand to benefit from the insight offered in click type reports. As Brafton reported, Product Listing ads let marketers advertise their entire inventories in images that display when searchers use relevant queries.