On its Inside Search blog, Google announced the release of an updated Search app for Windows Phone users. The update, which is defined for Windows 7.5 phones, was designed to behave as closely to desktop search as possible and marketers should consider that this and similar mobile search updates could make their web content more accessible to on-the-go searchers.
Users will be able to use tools, such as Google’s autocomplete, voice search and location data, that customize the search experience as effectively as possible.
Currently, the app is available in the Windows Marketplace for those yet to download it. Those using the current Search app will be able to update it once their phones receive the Windows 7.5 update. According to Google software engineer Ryan Doherty, the app is now available in English, Spanish, French and German. It is unclear if more languages will be available soon.
Google has actively looked to updates its mobile services in recent months, in hopes of making it simpler for users to enjoy search across platforms. Moreover, the potential proximity of mobile searchers allows businesses to target local audiences more effectively with content marketing campaigns heavy on local content and a matching keyword strategy.
Brafton recently reported that Google has announced a similar update for its Android search app. Much like the Windows roll out, the Android app allows users to leverage certain desktop search features, such as instant and autocomplete.