New figures from internet analysis company comScore finds that Google is continuing to have a strangle hold in the world of search engines, conducting more than triple the searches of Yahoo, its closest competitor.
In its analysis of November’s searches, comScore reports that Google led the market with 63.5 percent – accounting for 7.8 billion core searches.
Overall November searches were down 3 percent from October but the company attributes that to one fewer day in November.
From October to November, Yahoo, Microsoft and Ask.com all saw their market share drop while Google and AOL saw minimal gains of 0.4 percent and 0.1 percent respectively.
Google’s small gain can be attributed to searches within Google-owned sites like YouTube which saw searches increase by 8 percent while Google alone had its searches drop by 2 percent.
Last week Yahoo announced plans to limit the retention of users’ data and will make search data anonymous after 90 days. Many believe this will put pressure on Google to change its policy of holding onto users’ data for nine months – a period it reduced from 18 months after complaints from the European Union.
