A report from DigitalMR found that the iPad is still the most popular tablet on the market, providing marketers with an opportunity to cater to owners' online news content consumption.

A report from DigitalMR found that the iPad is still the most frequently discussed tablet on the market based on a sampling of user comments on popular websites. Marketers hoping to catch clicks from iPad (and other tablet) users should consider this growing audience’s appetite for online news.

Among all positive comments related to tablets, Apple’s iPad is responsible for 38 percent, making it the consumer favorite by far, as HTC tablets, the runner up, yielded just 17 percent of positive comments.

Apple’s iPad has been the most popular tablet on the market since its initial release in April 2010.

“Apple is still the main player in the tablet PC online space,” Michalis Michael, managing director of DigitalMR, said in a release. “It will be interesting to see if some of the new entrants can emulate the smartphone market and implement successful strategies to increase their online share of voice.”

In general, tablet discussions are mostly positive with more than 50 percent of users expressing they’ve had a good experience. Even user forums discussing problems encountered seemed upbeat, with consumers simply looking for help, rather than complaining about the device entirely.

As a result of the generally positive discussion, DigitalMR expects the tablet market to grow. Brafton recently reported that approximately 11 percent of American adults own a tablet, with 77 percent saying they access news content on their devices every day. Marketers can leverage this trend with news content marketing, which will attract readers with well-written, timely original content.

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.