A report from comScore found that the Amazon Kindle Fire has become increasingly popular, which could inform content marketing campaigns for companies looking to target the audience.

Recently, Brafton has frequently discussed the growing value of the tablet market for companies looking to use content marketing. A report from comScore highlights two developments that could impact the plans of companies looking to create articles and other content aimed at the mobile audience.

According to the study, the Amazon Kindle Fire has quickly become the most popular Android-powered tablet. Currently, the device accounts for more than 54 percent of all tablets running on the operating system. Given that it wasn’t related until mid-November 2011, it’s rise is quite astounding and encouraging for Android as a tablet OS.

For marketers, the rise of Android as a tablet OS could help inform both organic and paid search marketing campaigns. Brafton recently highlighted a new feature in Google Adwords that allows those using PPC to target certain paid search ads at different mobile operating systems. With the Kindle Fire becoming increasingly popular, targeting content at the device could help companies using content marketing for both paid and organic search increase site traffic.

Another interesting data point highlighted by comScore is the difference in content consumption based on the size of a user’s Android-powered tablet. Owners of 10-inch devices average 125 different page views per month, while those using 7-inch tablets, including the Kindle Fire, view an average of 90 different pages.

Brafton recently reported that mobile devices, namely smartphones and tablets, have become integral in researching potential purchases. More than 23 percent of consumers said they use tablets in conjunction with a desktop or laptop computer to view content related to items they wish to purchase. 

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.