Marketing Land reported that administrators of Google+ marketing campaigns can now manage their Pages from smartphones. Both Android and iPhone users received an update recently that enables them to switch between their personal account and Page administration.
Marketers can +1, Share and interact with followers on their handsets. Making it easier for page admins to control accounts on the go could help Google+ drive activity on the network. To activate the capability, users must log out and sign back into the app. According to Marketing Land, users also have to log out of their accounts on their computers as well.
Consistently adding new features and functionality for Google+ marketers is important for the platform. While Facebook and Twitter become more valuable with, such as a Want button and header photos, Google+ still struggles to innovate enough to warrant attention from consumers.
Additionally, new mobile social media marketing tools from Facebook further set the platform apart as a leader. While Google+’s recent announcement offers greater capability, Facebook is still more advanced in terms of mobile management of social marketing campaigns. Brafton recently highlighted the roll out of Sponsored Posts for mobile devices, which allow companies to launch these campaigns from smartphones.