Whether they're using the devices for work or play, the majority of tablet owners agree that mobility is the greatest advantage the device offers. As the popularity of tablets continues to surge, businesses could benefit from catering their mobile marketing strategies to these on-the-go consumers.
According to a recent study from Staples Technology Solutions, more than 90 percent of surveyed tablet users stated that the convenience of portability was the No. 1 motivator for purchasing a tablet. Users evidently enjoy the convenience of being able to stow the device in a bag or a purse and then pull it out at a moment's notice. Thirty-five percent even admit to using their tablets in the bathroom, indication that consumers can almost always be reached via mobile marketing.
Additionally, 95 percent of survey respondents indicated the devices are being used to supplement other computing devices. Nearly two-thirds said they think tablets will one day be used as their primary computing devices.
For marketers, tablets represent a wealth of untapped business. As Brafton recently reported, as many as 190 million Americans are expected to own tablets by 2015. As the technology's popularity continues to expand, businesses can create websites specifically for the mobile devices, making it more convenient for tablet owners to access online content.