A report from the Creative Group found that most businesses with active social media marketing presences are increasing spending across all platforms moving forward. Most of these companies have found that the channel increases their ability to reach their prospects, while bolstering other elements of their overall web marketing strategy.
Fifty-three percent of companies using Facebook said they will spend more money and dedicate more resources to the social giant this year. The platform’s massive user base has continued to grow, and businesses are finding more innovative ways to use Facebook for marketing.
Meanwhile, more than 40 percent of businesses said they plan to boost investment in both Twitter and Google+. Each platform offers separate benefits that can help companies. Twitter provides a direct channel of communication to prospects, and it’s an easy forum for distributing website content to a information-hungry audience.
Google+, on the other hand, is becoming increasingly important for those leveraging search engine marketing as well as social. Google+ is primarily a sharing platform, and content on the network can now help companies rank higher in Google SERPs with the launch of Search, plus Your World.
Brafton recently reported that Facebook marketing has become even more appealing since the launch of Timeline in late February. While the profile layout is has yet to be adopted by all businesses on the network, it has increased engagement 46 percent.