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    Strategy – not budget – is marketers’ biggest challenge with visual content

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    A visual content marketing strategy is crucial for being successful, but strategy is the biggest challenge companies face in this arena.

    4 video marketing beginner mistakes to avoid

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    Videos are one of the most successful formats for web conversions – but people’s preferences have become more sophisticated than ever before.

    SEO

    10 SEO factors that hurt your search rankings in 2015 (& 3 things that still help)

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    Here are the SEO practices that are correlated with low-ranking sites in search results for 2015, as well as the winning tactics.

    Content marketing firm Brafton ranks on Inc. 5000 List for 4th consecutive year

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    For the fourth consecutive year, content marketing firm Brafton Inc. has been recognized on the Inc. 5000 list of fastest-growing private companies.

    Why interactive content is the future of online marketing

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    Interactive content is becoming a top marketing approach for brands that want to engage their customers online.

    79% of marketers aren’t budgeting for SEO – here’s why

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    This doesn’t mean marketers aren’t thinking about search marketing – which is good.  If anything, search is more important than ever because it’s how everyone looks for products these days.

    The truth about social media marketing for lead generation

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    Social media ranked the lowest on a list of 15 different lead generation tactics. Here’s how B2Bs can get more leads from social media.

    SEO

    85% of the American population is online – here’s how you can reach them

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    A Pew survey shows the percent of American internet users is at 85% and counting As the population of non-internet users dies out, web marketing should be a top priority.

    SEO

    Survey says: Searchers’ satisfaction with Google has gone down

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    If search results are more sophisticated than ever, why are users less satisfied? ACSI’s latest report indicates mobile UX is the issue.