8 Content marketing crimes that kill sales opportunities
How can you write content that executives will read and respond to? A study by The Economist reveals what impresses versus what’s irksome.
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How can you write content that executives will read and respond to? A study by The Economist reveals what impresses versus what’s irksome.
A joint study between UPS and ComScore shows 3 main areas where consumers are narrowing their retail preferences (plus 4 suggestions for boosting your ecommerce game).
White papers and video marketing were said to be the most successful content formats when it comes to capturing qualified leads.
Google recently released Panda 4.2. Here’s what we know so far, and here’s what you can do to safeguard your SEO results:
Hannah’s recapping the top content marketing news from July.
Examples of real-time marketing techniques, and how to make these campaigns more successful.
Companies are creating content, but their efforts are falling short of expectations because of three top challenges they face.
Non-holiday businesses see 40% of their total sales in the last two months of the year – we recommend planning a big campaign now to end the year strong.
Pew data shows it’s time for marketers to get in the news game with their content strategies. Readership is up 10% in the past two years.
Email marketing is one of the most effective lead generation tactics, but sending too often or too little can annoy readers.