News Archives - Page 336 of 536 - Brafton
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    Strategy needed to maximize social media marketing

    The Business Finance Store recently reported that businesses of all sizes must develop social marketing strategies to guide their initiatives.

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    Law firms consider QR marketing, but must ramp up mobile websites

    A report from Vizibility found that 80 percent of law firms will use QR codes as part of their mobile and social media marketing campaigns in the next 12 months, but many need to invest more in mobile websites.

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    Strong brand journalism could cut bounce rate

    With more than 85 percent of mobile web users leaving sites after 5 seconds, strong performance and reliable content are critical to a site’s success.

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    CMOs planning increases in social media marketing budgets

    A report from Duke University’s Fuqua School of Business found social media marketing will soon account for 10.1 percent of enterprise marketing budgets.

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    Pew data suggests local SEO reaches 28 percent of U.S. adults

    Tailoring social media marketing campaigns to location-based services may prove valuable, as a Pew poll found 28 percent of Americans use them.

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    One-third of Twitter users follow between one and five brands

    While consumers aren’t against following brands on Twitter, most prefer to add only a few to their lists, according to new data from Lab42.

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    Early morning emails have strongest performance

    Email marketing campaigns that are sent to consumers in the early hours of the morning garner better open and click-through rates compared to messages sent later in the day, according to a new report from email service provider MailerMailer.

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    Google changes the way it classifies internal links

    Having a healthy library of incoming links is crucial to effective search engine optimization. Google is now changing the way it evaluates incoming links from subdomains, counting them as internal links.

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    Twitter buttons drive social media interactions

    A new report from Bright Edge suggests that featuring social share plug-ins, such as Twitter’s retweet button, on a brand’s website may encourage more visitor interaction.

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    Affluent consumers are more active online

    While most consumers tightened their purse strings and began spending less during the economic recession, some affluent Americans continued to shop at the same pace, making them favorite targets of businesses.

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