News Archives - Page 362 of 536 - Brafton
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    Social media revenue to exceed $8 billion by 2015

    A study from BIA Kelsey indicates that social media revenues are rising, poised to exceed $8 billion by 2015.

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    Google mobile search becomes more visual

    Search marketers might be interested in offering more types of content, as Google is offering mobile users more accessible search icons.

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    Email marketing to inactive subscribers impacts post-Panda search rankings

    One marketer has discovered that he had to think beyond best practice email marketing or suffer a negative impact on search rankings.

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    Google’s updated flight search results make SEO a must for travel sites

    Google has officially announced a flight schedule feature that means marketers in the travel industry need to up their SEO game.

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    Social media marketing budgets rise, fresh content a focus

    Site design company Webs’ recent marketing poll indicates that businesses plan to boost social investment this year, but they need to up the ante with social content marketing in order to see results.

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    Internet ad revenue for Q1 hit record-breaking $7.3 billion

    The Internet Advertising Bureau’s internet advertising revenue figures for Q1 2011 reveal that last quarter proved the most profitable in the industry’s history.

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    Google adds social context to content with Gmail people widget

    Google has added a people widget to Gmail that may add valuable social context to content for email marketers.

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    Searchers ‘Like’ Bing Facebook integration, but will they convert from Google?

    The recent integration of Bing and Facebook is getting a lot of positive feedback from searchers, and SEO marketers should monitor search engine usage accordingly to see if Microsoft gains ground in the market.

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    Survey: Geo-targeted custom content marketing should be a priority

    Adobe’s Scene7 2011 Survey: Digital Marketing in the Next Decade shows that marketers are increasingly see the value of focusing on custom content and website analytics with local audiences in mind.

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    Google Wallet makes mobile purchases easy

    Today, Google offiicially announced its mobile payment service – Google Wallet. Mobile marketers will want to monitor the impact of this development on consumers’ on-the-go shopping behavior.

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