Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Many people around the world are using Twitter for its marketing benefits, but according to some, a recent adjustment on the website might be shortchanging their search engine optimization (SEO). According to AccuraCast, Twitter has begun placing a nofollow tag on all external links that users tweet. With so many Twitter users putting links in… Read more »
It’s not uncommon for job seekers to put their name into a search engine to make sure no potentially embarrassing items pop up, but businesses might want to consider doing this as well to make sure cl
According to the U.S. Small Business Association, small businesses make up 99.9 percent of the more than 27 million businesses in the country, but statistics seem to indicate that many of these SMBs a
With more people heading online to look for news and content every day, a growing number of media outlets are using search engine optimization (SEO) to increase traffic – a trend that is being adopted by even niche media markets. Golfweek, a magazine for golfing enthusiasts which boasts a weekly readership of more than 1.3… Read more »
With so much emphasis on search engine optimization (SEO) in recent years, companies have worked hard to get their keywords to rank high in SERPs, but will all that be for naught if Google adds "Caffeine?" On their company blog, Mike Dobbs and Martha Mukangara of 360i write that a change to Google’s Caffeine would… Read more »
Businesses put a lot of time and effort into their search engine optimization (SEO) campaign with much of the effort put behind where their website ranks in a Google search, but a new project from the search engine, codenamed Caffeine, might change rankings. On the Google Webmaster Central Blog, staff software engineer Sitaram Iyer and… Read more »
It appears that many websites are still looking for help with search engine optimization (SEO) and the production of original content as jobs related to both fields land near the top of a recent work index. The August Elance Work Index ranks the top 100 job skills in online employment and a number of jobs… Read more »
In recent months there has been a lot of talk about making sure people used search engine optimization (SEO) for their tweets as Twitter became an increasingly popular search engine. Now with the introduction of an improved search function from Facebook, SEO may be coming into play in social media. This week Facebook announced that… Read more »
Many print-based industries have struggled over the last few years as consumer’s eyes have shifted from traditional media to the web, but a session at this week’s SES San Jose noted that some of these
With so many people turning to the web for news and information, many traditional media outlets are struggling to generate the kind of readership online that they once had in a print-only world. The A