Market research firm comScore recently reported that 18.7 million unique users logged on to Pinterest in March, USA Today relayed. While the figure demonstrates growth from February when 17.8 million people used the website, it also reveals that the rate of growth for the site has slowed considerably.
In January, Pinterest attracted 11.7 million users leading into February’s record traffic numbers. March’s nearly 19 million users are a positive for the company, and the network recently announced in its blog that Monday and Tuesday of this week were its two biggest traffic days in its history. This could mean that April growth will return to massive rates seen prior to March. Regardless, it seems that new and existing users are turning to the website at an increasingly frequent rate.
Along with the announcements of its improved traffic, Pinterest revealed some improvements to group boards, which will allow multiple managers to maintain groups more effectively for social media marketing. New notifications ensure that users wants to be part of boards before being added as contributors, which will help protect privacy and make it easier for some to manage their accounts.
Brafton recently reported that much of Pinterest’s growth is due to its focus on visual content, offering a different take on social media than competing networks. Moreover, a portion of the network’s recent stagnation may be related to its mostly female audience – about 80 percent of Pinterest users are women. While females have flocked to the site for a number of reasons, men have adopted it in limited numbers.