Smartphone applications are expected to generate more than $15 billion in revenue by 2013, a report from Century Market Research suggests.
The combination of growing smartphone adoption and improved wireless connections has improved the capability of applications. Additionally, more businesses are developing their own applications to allow customers to access their solutions and services on the go.
In the earliest stages of smartphone use, apps were most popular for gaming, email and certain other tasks. However, consumers can now use their smartphones for just about anything, including bill paying and accessing social media accounts.
According to the research, there are currently 95.8 million smartphones in use in the United States, and this number will continue to grow. Along with it, application downloads will continue to skyrocket.
Social media applications are among the most popular downloads on every major mobile operating system. For marketers, the appeal of social media marketing increases with every download of a Twitter or Facebook application. Enterprises can now reach their prospects at any point throughout the day.
Moreover, mobile web use continues to grow as consumers become more reliant on their smartphones for both personal and business use. Social media marketing campaigns that include links to headlines of articles written as part of content marketing initiatives improve the visibility of a site and allow for greater conversion opportunities.
Brafton reported on Wednesday that content marketing is becoming a competitive necessity for many B2B marketers. According to the report, more than 80 percent of businesses are adopting content marketing, and conversion opportunities are a primary motivating factor with 78 percent naming lead generation as the top priority.