There are some important search engine optimization (SEO) lessons to be learned from Wikipedia, it has been claimed.
Writing for E-consultancy, SEO expert Patrick Altoft explains that the online encyclopedia is a good example of how to optimize content.
He suggests that the large amount of text content makes Wikipedia highly visible to search engines.
Meanwhile, linking between articles and to external sites helps to give a defined and trusted structure to the site.
"Pages all have search-engine-friendly file names, title tags and meta descriptions as well as mainly text-based content," Mr Altoft writes.
"This is very important when you compare Wiki articles against normal e-commerce pages."
He recently recommended tracking the reputation of a new website using a technique such as Google Alerts.
By checking which pages are appearing on Google, Mr Altoft asserted that modifications could be made to the site in order to maximize the benefit to readers.