A report from Bloomberg News suggests that Twitter could see more than $1 billion in sales revenue by the end of 2014, as the microblogging site becomes a more popular destination for consumers and social marketers. Twitter’s use of Promoted Tweets on its website and various mobile apps continues to expand, offering users and marketers an ad experience that doesn’t detract from the social content.
Social media marketing with Twitter began, formally, in 2010 with a handful of partners using Promoted Tweets. Moreover, users are more likely to engage with marketing content on Twitter than other networks since they appear at the top of their news feed with minimal interference.
As Twitter’s growth continues, the company has made adjustments to make its platform more appealing and useful for marketers. New profile layouts that help businesses share visual content and highlight their brand more effectively had led to greater engagement and interest from consumers. Similarly, Twitter has made its mobile ad platform more easily customizable with more targeting capability based on different mobile operating systems. Essentially, businesses can ensure that delivered content is designed for specific smartphones.
Brafton recently reported that some other social networks have struggled to compel users to click on their ads because it is so heavily differentiated from standard content. Inserting Promoted Tweets into users’ activity feeds on the microblogging site is one of the main advantages Twitter has to help marketers see ROI.