Varied social media content helps businesses foster consistent contact with fans on social media platforms, CrowdControlHQ said in a release on Thursday.
CrowdControlHQ found businesses struggle to grow when regularly posting the same things to their pages. The web has made it easier to produce and manage content in every form. Failing to take advantage of options can make content marketing and social media marketing campaigns less compelling for potential prospects.
The number of companies turning to social media and other web channels to improve marketing has made the competition for prospects’ attention even greater.
“Varying content is one of the most important aspects of any social media campaign,” James Leavesley, co-founder of CrowdControlHQ, said in a release. “Continuously using the same content will have a negative impact on fan growth and engagement, eventually leading to fewer fans viewing and engaging with a brand’s posts. Fans want to feel like they’re playing a role in an organization’s growth and outreach, so continued interaction with them is essential in bringing them back again and again.”
Engagement that leads to conversion is the goal of social media and content marketing. Missing these opportunities will make it difficult for businesses to see any real ROI from their investment.
Social media websites have raised the stakes for marketers publishing social content in recent weeks by implementing features that allow users to customize and filter the posts they see. Brafton reported on Thursday that Facebook launched its Subscribe button to allow people to control which posts they see, and Google+ users can ignore friends – and perhaps ultimately brands – to limit the content updates they see from “ignored” account holders.