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    Improve your video marketing with Facebook’s new metrics

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    Facebook has updated its metrics interface for videos, allowing marketers to dig deeper into their analytics. Here are our highlights of the major changes.

    Twitter allows longer pre-roll video ads: 4 changes that could take place as a result

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    Twitter now allows for longer pre-roll video ads. Here are the 4 changes that we’re predicting could take place as a result.

    2 new powerful AdWords tools for holiday marketing

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    Adwords’ new tools offer dynamic control over how you optimize your video ads. Learn the benefits of TrueView for shopping & Shopping ads on YouTube.

    Get the most out of your marketing on these 5 popular video platforms

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    There are dozens of popular video hosting services, each with unique attributes. Here’s how to get the most out of your marketing on 5 popular platforms.

    6 things the beauty industry teaches us about video marketing

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    Pixability’s study shows how the most successful beauty bloggers are becoming celebrities and attracting audiences that brands want.

    The online video marketing metrics you need to be tracking

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    Viewability is a common ROI metric for online video marketing, but it doesn’t give you behavior data you need to make strategic choices.

    64% will increase video marketing, even as 45% worry about ROI

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    A study shows companies are shifting investments toward video marketing even as they remain skeptical about ROI. Here’s why the majority think videos are essential to growth.

    People spend about 5.5 hours a day watching video content

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    Marketers should be creating video content to keep their audiences engaged online as people spend more time viewing videos online.

    70% of brands say video is the most effective for content marketing

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    Video content is the most popular AND effective format for marketing strategies in 2015, according to a recent report.