Just as many companies are becoming aware that they must use search engine optimization (SEO) in order to compete in the global marketplace, the entire industry is changing and video becoming more important than ever.
In a study done by Forrester Research, the company found that over half of the searches for some of the top keywords resulted in blended results which included a number of kinds of results, including video.
The study found that companies had a much better chance of appearing on the first results page with video than text pages alone.
"[O]n the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index," writes Nate Elliott on the Forester Blog. "Those are some attractive odds."
But many experts say marketers should not mistakenly think video is a catch-all for getting their pages to the top of Google rankings. A new study from marketing firm HubSpot found that of all the Web 2.0 marketing tools that have emerged, blogging gives the best results as it connects with consumers and still has elements of search engine optimization (SEO).