Social Media Management & Strategy

Social media serves many essential functions in today’s marketing landscape, from brand awareness and relationship-building to targeted audience engagement and lead generation.

Brafton provides numerous packaged options tailored to your specific business requirements, each led by a dedicated strategist. Based on the package of your choice, your strategist will create a social media strategy and manage their targeted efforts on one (bronze), two (silver), three (gold) or four (platinum) social media networks of your choice; Facebook, Twitter, LinkedIn, Instagram, Google+, and/or Pinterest.

Your strategist creates content and posts on a regular basis, works to increase followers, participates compelling conversations and manages influencer relations with thought leaders in your industry.

Strategists provide monthly metrics reports, with data on the effectiveness of your current strategy, as well as the steps needs to further improve that strategy. Clients will also learn about the latest marketing insights and best practices.

Additional Social Media Options

Brafton social media strategists may post on your behalf of your business as part of an à la carte option separate from regular channel management. In addition to Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google+ one-o posts, we can help with YouTube uploads, as well as the creation of custom Snapchat geofilters and post-specific images.

If your audience lives on Twitter, Brafton offers live Tweeting for breaking news and event coverage, either in-person or remotely. We can also supplement live Tweeting with live blogging to ensure that your Twitter account and activity is fully representative of your business’ thought leadership.

Social media strategists can also create and manage contests on the social networks of your choice for added brand promotion and lead generation.

All à la carte options come with detailed performance reporting, along with suggested next steps and future campaign ideation.

Social Media Advertising

Targeted advertising across major social networks is a highly effective strategy for engaging audiences, generating leads and driving conversions. Brafton social media strategists will create and manage all social ad campaigns on any platform on your business’ behalf. Each campaign will include in-depth reporting and can feature custom imagery.

Social Media Consulting

Brafton social media strategists engage in social listening to discover insights regarding trending topics in your industry. This information can then be used to craft relevant, valuable content for sharing with your followers and potential customers. Social listening also allows strategists to identify and assess your company’s reputation and that of its products or services across various social channels. Strategists will respond and interact with your audience based on your brand guidelines and objectives.

You can also have your strategist join active social communities relevant to your industry on channels such as LinkedIn. Strategists will engage potential customers and influential members of these communities to help organically grow your audience and social media reach.

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