eBook Promotion Services

Even the most outstanding writing and design will fail to effectively engage your targeted audiences without proper eBook promotion services.

Social Media Promotion

Your audience is found across multiple social networks. Your eBook should be, too. Brafton social media strategists employ user engagement, follower-building and influencer-relation best practices to promote eBooks and other content marketing assets via your social media accounts, including Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest and Google+.

Through custom reporting, Brafton strategists provide you with an in-depth understanding of your social promotional strategy, its results and tactical next steps.

Email Promotion

When used correctly, email remains one of the most effective marketing channels. The medium lets you to engage a huge number of subscribers and prospective customers quickly and easily.

Utilizing industry best practices and leading marketing automation software, Brafton provides promotional email distribution services. Our strategists can help you build out an email list, create messages that will help you promote your latest eBook, and design custom illustrations and calls to action crafted to convert.

Designed to grab audience attention, generate clicks and encourage next steps, emails are created through collaboration between Brafton creative teams and content marketing strategists. Whether as part of a targeted email campaign, a one-off email blast to launch an asset, a press release or regular newsletter, emails are fashioned to get results.

PPC Promotion

As part of social media outreach and engagement, Brafton provides social media advertising management. From Facebook ads to a Promoted Tweet, strategists work across all major social platforms to create and manage targeted pay-per-click (PPC) content designed to generate audience interest.

Working on budget and on deadline, PPC experts and consultants collaborate with creative teams to leverage engaging imagery, text and analytics-inspired personalization to adapt each ad to specific social networks in order to maximize results.

Accounting for your overall strategy and commercial objectives, each PPC campaign is customized with measurable metrics in mind.

eBook Promotion Optimization

Brafton promotional efforts can be enhanced through a strong conversion rate optimization (CRO) strategy. Successful promotion depends on guiding prospective customers to take the next step, and this can be accomplished through the use of custom CTAs, tailored lead generation forms, hosted landing pages and more.

Brafton’s proprietary Arch™ technology allows for the creation and implementation of dynamic CTA buttons to capture audience attention and encourage desired actions. Additionally, Arch™ can be used to build landing pages that allow you to gate your eBook, enabling you to properly leverage the asset to generate leads. Finally, made-to-order on-site forms make it easy to record customer information on static landing pages and website side bars.

Brafton strategists can help ensure customers find your eBook through organic channels as well. Search engine optimization of dedicated eBook landing pages boosts your asset’s odds of ranking higher on a list of search engine results. Strategists can then test various promotional and SEO-based efforts to discover which methods provide the highest return on investment. Using hard data and analytical insight as part of the eBook promotion services strategy, your Brafton team will ensure your content marketing asset receives the attention it deserves from the audience you desire.

UX & WEB Design

Inbound marketing is bigger than SEO strategy and content creation. You need a strong brand narrative, a technically sound website and a frictionless user experience across all digital marketing channels. We can develop your brand story, deliver website audits and UX analyses, optimize site performance with technical SEO best practices and make data-driven design decisions that boost conversions.