eBook Strategy
Along with creative teams featuring industry-specific writers and designers, Brafton clients are provided with dedicated content marketing strategists and project managers experienced in eBook publishing and eBook promotion.
Brafton strategists research and analyze relevant industry data, including your competitors, to craft results-driven marketing services tailored to your specific commercial objectives. Project managers work in conjunction with strategists to execute approved strategies and oversee both the creation and timely delivery of content, including eBooks. Writers and designers use modern content marketing best practices to craft engaging assets that adhere to all brand guidelines, quality expectations, strategic goals and deadlines.
Unlike white papers, which take deep, in-depth dives into specific topics, eBooks are intended to condense detailed information into digestible content supported by eye-catching visuals that help tell your brand’s story. Working in concert, strategists, project managers, writers and designers work tirelessly to ensure every eBook maximizes marketing potential and audience impact with affecting imagery and minimal text.
An ideal middle-of-sales-funnel content marketing asset to promote on social media and through targeted emails, Brafton’s promotions and engagement experts will work with your creative team to promote your eBook among social followers on all major social networks, as well as craft promotional email campaigns, eBook promotion sites and customized banner ads aimed at your target audience.