Topics are generated by client request, or suggested by their dedicated content marketing strategist. When generating topics, Brafton strategists use hard data to determine what your audience is asking about and provide insights into how to craft content that will be found and consumed. Your Brafton content writer will work in conjunction with your strategist and project manager to map out the white paper as it relates to your audience and commercial goals.
After receiving approval on an outline, your writer will thoroughly research the topic, surveying existing data, commentary and analysis from trusted sources, which often include clients’ internal subject matter experts. A first draft will be submitted, at which point all edits and feedback will be incorporated into the white paper.
Once the text has been approved, your white paper will be formatted by Brafton graphic designers, who will implement your brand color schemes, logos, fonts and other design preferences, such as photography, icons, graphs or charts. The white paper will once again be submitted for approval, and any edits will be applied.
Brafton can also assist in leveraging your finished white paper as a lead generation tool via Arch, a proprietary service and technology that enables the creation of landing pages featuring form fills to access the content. Arch allow allows you to embed targeted in-line CTAs in relevant blog posts to drive visitors to your downloadable white paper. Brafton can also provide guidance or manage email distribution strategies for white paper asset launches.
Brafton’s white papers augment your blog and integrates to your overall content marketing strategy, ensuring that prospects become leads and leads become customers.
White papers can be tailored to both business-to-business and business-to-consumer audiences, as well as numerous industries, including:
Finance.
Law.
Manufacturing.
Business.
Marketing.
Health.
Education.
Technology.
Entertainment.
Travel.
Lifestyle.
Human Resources.
And much more!
