Brafton graphic designers ensure your white paper engages targeted audiences through clean, eye-catching and on-brand formatting. White papers provide in-depth information and thorough analyses of industry trends, but text alone bores readers. Yet a well-designed asset can draw readers in, hold their attention and support both the informational and commercial goals of your white paper.
Our process is seamless, professional, and delivered on timel. Once the text of your white paper has been approved, it is handed o to Brafton’s graphic design team for customized formatting. Designers incorporate their expertise, follow your instructions, if provided, and use your branding guidelines – colors, logos and fonts.
We do not use templates – every white paper is custom-designed. Brafton’s in-house designers add other visual elements, such as photographs, illustrations, data charts, graphs and pull quotes, and appropriate usage of white space throughout the white paper to help break up text and highlight important points. This creates an elegant asset with that is easy to digest with straightforward, effective messaging.
A formatted draft of your white paper will be submitted for approval. If necessary, designers implement any edits, suggestions or other feedback into the final product to ensure the asset meets your branding expectations and overall commercial objectives. Your completed white paper is an excellent solution to addressing any bottom-of-funnel and sales enablement content problems.