About Us

Brafton specializes in providing unique and exclusive custom content marketing solutions for businesses and their websites.

Leveraging the power of breaking industry news, Brafton helps businesses engage and convert their target audience through custom news that is published in full and exclusively on a business' website.

Brafton prides itself in providing businesses with quality website content which is integral to building meaningful and ongoing relationships with a user base while also keeping sites fresh and updated.

Delivering custom content of the highest editorial quality and relevance, Brafton can support large and small organizations alike by helping to drive traffic, increase organic search engine optimization and improve dwell time and in-bound links.

Brafton's Newsroom

Based in downtown Boston, Brafton's newsroom houses journalists, researchers and specialists who provide custom news, custom video and other custom content solutions for online marketers to publish on their websites.

With a team of dedicated, full-time journalists, Brafton offers custom news that fits an editorial brief created and managed by the client. This brief allows clients to highlight everything from style and tone of articles to the keyword strategy and subject matter.

Drawing on deep expertise across industries Brafton’s newsroom journalists create content for companies big and small that will engage and attract a target audience.

Brafton writers deliver editorial accuracy while making sure content is on brief - with both readers and search engines in mind.

Custom News Marketing

When it comes to online marketing, content is king, but creating quality content is only the first step in a successful campaign.

Brafton's team of online marketing and search optimization consultants work in partnership with clients to drive traffic, increase conversion rates, enhance search engine optimization and boost engagement on websites.

Whether the strategy is social media marketing, search engine optimization or news aggregator marketing Brafton's team of experts will advise, support and consult with clients to drive revenue and position the business as a leading voice in the industry.