The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Accessibility in Digital Marketing: How To Appeal To a Wide Audience
Accessibility in digital marketing is an essential ingredient in audience reach and business growth. Read on to learn how you can boost your accessibility.
The Corporate Video Production Compendium: How to Win Business With Video
Corporate video production enables companies to showcase their strengths both internally and externally, gaining traction to win new business.
How To Create a Pillar Page That Drives Tons of Traffic (Infographic)
A pillar page connects all of your website’s content related to a topic or topic cluster into an organized structure.
How To Create a Brand Messaging Framework in 5 Steps (Infographic)
A brand messaging framework helps ensure your messaging remains true to your brand in every piece of content you create.
Content People: Finding Your Full Self With Lisa Marchiano
Lisa Marchiano examines how bringing your full self into personal and professional endeavors can make a huge difference in your life and career.
20 Creative B2B Content Marketing Examples
Looking for inspiration in your next marketing campaign? Here are 20 B2B content marketing examples to engage your audience.
7 Compelling Content Marketing Case Studies From JetBlue, IBM, Adobe and More
In need of a little inspiration to jump start your content marketing strategy? Take a page from the big boys and learn from their past successes.
IKEA Marketing Strategy: 7 Tactics and Takeaways (Infographic)
Let’s explore the top IKEA marketing strategies from over the years, with key takeaways marketers in any business can borrow.
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