What is an infographic?
Infographics are essentially visual representations of data, presented in a format that is more engaging than usual written copy. It can be challenging to achieve the same depth of information as text, but a compelling infographic can be more attractive to web users while telling a relevant narrative. Quality infographics require high-caliber editorial research and copy combined with appropriate, interesting and logical designs. Companies marketing with infographics must be especially conscious of choosing subjects and formats befitting of their brands.
See also: Infographics
Rising demand for infographic marketing
As more businesses begin using the web to boost their marketing campaigns, differentiating content becomes increasingly important. Infographic marketing provides an opportunity for a company to present information in a dynamic, visual format that will stand out from the rest of its website and set it apart from competitors.
Content marketing continues to grow, and the creation of varying forms of content, including infographics, is becoming a marketing priority. According to PR Newswire, visual content is more engaging for readers and can have added benefits for search optimization as well.
Using infographics for SEO and link building
Search engines cannot crawl the data on the visual itself. Most effective infographics come with an in-depth article or blog post aimed at expanding on the information presented in the infographic. Aside from providing detailed explanations, these articles also boost SEO.
Beyond the search-friendliness of accompanying text, infographics are proving especially useful for inbound link generation and social sharing, which also makes them valuable for search engine optimization.
General practices for maximizing the search and social reach of infographics include a combination of correlating social media marketing and forum promotions. Some top strategies include:
- Sharing infographics across branded social networks, including LinkedIn, Twitter, Google+ and Facebook
- Sharing infographics on targeted, niche forums
- Buying ads to promote infographics in search channels or on relevant social forums
- Conducting manual outreach to share the infographic with industry influencers and power users