Pinterest marketing is a growing social media strategy for both B2C and B2B brands. Currently, 35 percent of consumer-facing brands and 26 percent of business-facing companies use Pinterest to spark conversation and engagement with new and existing customers. This percentage is expected to increase, as marketers discover consumers growing preference for visual media.
Americans embraced Pinterest from its inception, spending 1.3 billion minutes between July 2011 and July 2012 pinning content from their personal computers. The social media newcomer already serves more than 27 million unique visitors, higher than Google+ and Tumblr in user-ship.
Pinterest leads to action
Pinterest marketing leads to sales, as 70 percent of users say they access the site for inspiration on what to buy. More, the digital pin-board platform accounts for higher traffic referral percentages than both Yahoo! and Bing, making it the go-to network for marketers.
Seventy percent of Pinterest users have taken some type of offline action as a result of engaging with the site. Publishing visual content to the social site compels viewers to buy – both online and offline. In fact, Facebook was the only social media network to drive more offline engagement, and Twitter, LinkedIn and Google+ lagged behind.
What does a campaign look like?
Pinterest marketing campaigns look and feel much differently than strategies leveraged on sites like Facebook and Twitter. The most successful operations deliver images that drive engagement and don’t always focu on the brand, but the community that uses the products. Listed below are a few Pinterest marketing resources to spark inspiration.