Former Google employee says ‘Forget about SEO’

Published on
by Brafton Editorial
A former Google employee echoed statements from other search experts, telling marketers to focus on users to win with SEO.

Andre Weyher, a former Google employee, recently spoke with Australian search marketer James Norquay and offered some interesting insight for SEO marketers. In the interview, Weyher advised companies to “forget about SEO” to consistently improve search position.

While the insight may not seem new to many, sites still struggle with over-optimization that leads to penalties. The development and continued updates of Google’s Penguin algorithm make avoiding over-optimization even more important.

In the interview, Weyher urged marketers to develop sites and content that speaks to users, saying it’s “most important” to “focus on content quality.” Any element of a page designed solely to attract a search crawler will result in a penalty eventually as Google is working to identify and reward those who build sites because they are passionate about a topic.

“Create content out of a sincere interest and enthusiasm for the topic of your page. This is what Google and your users want from you.” – Andre Weyher

“Try to work on your website as if SEO was not a part of your plan,” he said in the interview with Norquay. “Create content out of a sincere interest and enthusiasm for the topic of your page. This is what Google and your users want from you.”

Weyher also said quick traffic boosts and sales can tempt marketers, but high-quality content will always win in the end. Moreover, marketers have to focus on elements of their site beyond content to ensure optimum user experience. Pages with excessive ad content above the fold are among Google’s targets. Brafton recently highlighted an update to the page layout algorithm, the company’s effort to reward streamlined site design. Creating an easy-to-navigate site is part of the “forget about SEO” concept Weyher discussed in the interview.

Enjoy our news? Subscribe to the Content Marketzine!
  Daily   Weekly

News
  • http://ClinicalPosters.com/ ClinicalPosters

    Wow. The advice from the expert is to ignore the experts.

    • Katherine_Griwert

      Actually, I think this is pretty consistent with what current Google execs say. “Focus on the user.” This is video is a little dated, but it shows a tradition of SEO advice centered on user interest: http://www.youtube.com/watch?v=vnFCGqySlv8 Matt Cutts talks about creating sites where “user interests and search engine interests are as aligned” as possible (~1 min into the video). You should also read the full article on James Norquay’s site (the link is included in the Brafton post). The former Google employee offers more tips on link building and on-page tactics (saying content is the most important on-page SEO element).

      • http://ClinicalPosters.com/ ClinicalPosters

        Thanks. I watched the video. That one quote from Cutts adds clarity to this entire discussion.

        • Katherine_Griwert

          Nice! Thanks for reading.

  • http://twitter.com/connections8 James Norquay

    thank you for making the article, Google has replied to the article along with Andre on Search Engine Land.

    • http://www.facebook.com/profile.php?id=100000223170117 Ryan Shiloh

      Where is the article on Search Engine Land?

  • http://twitter.com/patelchaitanya Chaitanya Patel

    Is it, really ? i don’t see Google Bot Block in Your Robots.txt . Can you let me know the person name, who has blocked Google bot and comparison report with the previous month when it was unblocked?

  • http://www.3rdWAVElandsProperties.net/ Joe Winpisinger

    The world has changed for sure…

  • http://seorepublic.com/ SEORepublic

    What a great post! thanks a lot for sharing with us!! like it!