Brafton has reported that content marketing is poised to be a priority in 2011, and now brands may find an added layer of quality content ROI with Google One Pass. Google announced it is launching a new service to let publishers set prices for their digital content.
Google One Pass is a system for payment processing and user authentication that manages online content for publishers and readers. Publishers can decide what to charge for their site content, and Google handles the ecommerce details.
The payment methods are flexible, and publishers can use their discretion to set prices. Google says sites “can sell subscriptions of any length with auto-renewal, day passes (or other durations), individual articles or multiple-issue packages.”
While many brands may not have thought about putting a price on their content, marketers should consider that consumers are willing to pay for good reads. Brafton has reported that a Pew study found 65 percent of internet users have paid for content online.
Google One Pass aims to simplify payment and content retrieval. Subscribers can access all of the content they've paid for from various sites in one spot through their One Pass accounts. Google says the service lets users, “access news anywhere.”
The company's focus on news demand should be taken as a cue that journalistic content can give brands an edge on the web. (Brafton has reported that B2B firms believe journalists should be tapped for content marketing.)
Encouraging quality content seems to be an underlying goal of this product. Google explains that this system “lets publishers focus on creating high-quality content for their readers.”
Brands producing content on the web might want to take this message of content quality to heart – whether or not they choose to use One Pass. Google is placing extra emphasis on quality content these days, as evidenced by its recent algorithm update to filter spam and its new Chrome extension that lets searchers block low-quality sites from their personal search results.
