The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Some Marketers Still Aren’t Using AI. Our Data Helps Explain Why
81% of marketers use AI but the remaining 19% tell a different story. Explore the concerns keeping some teams from adopting AI.
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Claude vs. ChatGPT for Writing: Which Tool Fits Your Workflow?
Compare Claude vs ChatGPT for writing, from long-form drafts to brainstorming and editing, with practical guidance for marketers and creators.
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6 Soft Skills in Marketing Every Professional Needs To Master
Hard skills get you hired, but soft skills make you exceptional. Here are the 6 essential soft skills every marketer needs to thrive.
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What Is Topical Authority? Here’s Why It Matters
Learn what topical authority is, why it matters for SEO and how to build it with topic clusters, internal linking and useful content.
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What OOH Marketing Means and Why It Matters
Learn what OOH in marketing means, common ad formats, examples, benefits and how out-of-home advertising fits into a modern strategy.
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OpenAI Launches ChatGPT Work: What Marketers Should Know About Its New AI Workspace
OpenAI’s new ChatGPT Work transforms ChatGPT from an AI assistant into a project partner. Learn what it is and what marketers should know.
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A Complete (and Actionable) Google Update History Timeline
Want to keep your finger on the pulse of important Google updates? Well, you’ve come to the right place.
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Google’s June 2026 Spam Update Has Finished Rolling Out
Read on for the latest information about Google’s spam update in June 2026 and how websites can ensure compliance with spam violation policies.
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