The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Content Pillar Examples To Boost Your Brand on Social Media
Use these content pillar examples to guide your brand’s approach to effective social media messaging.
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How the Marketing World Keeps Spinning With Ashleigh Gardner
Discover Ashleigh’s secret formula for great project management, plus how she came to be an organization powerhouse for Brafton teams and clients.
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Paid Marketing: The Beginner’s Guide to Understanding and Setting Up a Paid Marketing Strategy (Infographic)
Paid marketing refers to any strategy in which a brand targets potential customers based on their interests, intent or previous interactions with the brand.
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Different Types of Website Bots and Crawlers: How To Identify, Manage and Handle Them Strategically
Learn how to identify, manage and handle website bots and crawlers, including which bots to allow, throttle or block to protect performance while preserving SEO & AI visibility.
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AI in Marketing: How Should Marketers Handle AI Output? Lessons From Our Survey
These Brafton survey insights reveal how marketers review, refine, and improve AI content through fact-checking, brand editing and SME expertise.
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AI Slop: How To Avoid Adding to the Problem While Still Leveraging AI for Its Benefits
AI slop is a problem. Without the right safeguards, your content can easily add to it. Here’s how to identify and avoid AI slop without forgoing the tech.
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AI in Marketing: What Marketers Really Think
Find out what marketers truly think about AI. Discover how many marketing professionals love AI, how many hate it and the practical steps teams are taking.
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AI and the Content Supply Chain: Looking Beyond Faster Content To Create Stronger Workflows
AI speeds up content creation, but the best value comes from improving the full content supply chain — from planning and approvals to governance and performance.
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