No holidays for Google, Penguin 1.1 comes over long weekend

Published on
by Brafton Editorial
Penguin 1.1 hit the web late Friday into Saturday morning, according to Google's Matt Cutts.

Google’s Matt Cutts, distinguished engineer and head of all things search, reported on Friday that the company has rolled out its first update of the Penguin webspam algorithm, which hit on April 24. Penguin’s primary focus is to punish websites that unethically stuff keywords into content, use complex link schemes to game search algorithms and engage in any practice Google considers as webspam.

According to Cutts’ Twitter account, the rollout came at about midnight on Saturday, so few marketers likely noticed the update at first. However, Cutts said that the update affected less than 0.1 percent of all searches, so few websites will be impacted by the update anyway.

The update was similar to most Panda iterations seen in 2012 as Google simply refreshed Penguin.

There has been some speculation from the SEO community that Penguin had already been updated following its release last month. However, Cutts and others at Google insist that Saturday morning’s move was the first for Penguin since April 24.

Brafton reported recently that the initial Penguin update was part of a serious string of activity from Google with three different algorithmic changes in an eight-day span. Aside from the first instance of Penguin, users saw two Panda updates in that time as well.

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  • Yasir Jahangir

    Do you know when google is going to be rolling out the commenting system for G+?

    • http://about.me/evanjacobs Evan Jacobs

      No definitive release date from Google, but whispers are pointing to a mid-summer launch.

  • http://twitter.com/verticalpharma vertical pharmacy

    Whats the difference between Panda and Penguin  is Panda was for the good content and Penguin  is for the bad backlink

  • Guest

    three days ago i was in top ten, right now i am invisible in Google, I’m tried of Google updates and it’s algorithm.

    • http://about.me/evanjacobs Evan Jacobs

      It definitely can feel like a rollercoaster. That being said, following the best practices outlined by Google has consistently shown excellent results for both ourselves and clients.

  • nichemarketer

    Any serious webmaster should not worry about the Penguin updates. What is critical is to keep on identifying the elements that Google is seeking to punish and rectify your site. Desist from spam commenting, paying for exact match anchor text links, no content footer links, guestposting to suspicious sites and other bad practices that Google is trying to discourage.

    • http://about.me/evanjacobs Evan Jacobs

      Right on, niche. I agree 100%.

      I like to think of it this way… only use tactics that wouldn’t get you in trouble with your mother. A little silly perhaps, but it removes a lot of the SEO gray-area.