• Report: Facebook fans pay little attention to company posts

    Facebook fan pages are effective tools for generating awareness on the social network and engaging brand loyalists.

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    Social media, mobile high on travel marketing strategies, study reveals

    A new study from travel website TripAdvisor revealed that many innkeepers and other lodging providers list social media and mobile marketing among their most important marketing strategies.

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    YouTube helps Google top the internet

    Whether its through video or search engine marketing, Google and its associated properties are key to reaching the widest audience.

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    Providing Twitter support leads to more followers

    A new survey conducted by inboxQ highlights the importance of actively engaging consumers on social media.

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    Expert: Mobile rise opens new avenues for viral marketing

    Speaking at the recent CommunicAsia trade show in Singapore, TNS Singapore consumer insights director Nic Hall noted that mobile technology provides new opportunities for businesses to engage consumers more effectively.

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    Social media and content marketing: Top for B2B and B2C investment

    Roughly half of B2C marketers say both online content and social media marketing were last year’s top performers in terms of lead generation and sales. The same is true for more than one-quarter of B2B marketers, according to the Focus Research study, Marketers’ Benchmarks 2011.

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    Google Panda 2.2 now live

    After weeks of speculation, Search Engine Land reports that Google’s Panda 2.2 update is now live.

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    Blekko’s new Zorro update fights spam content with human-curated slashtags

    Blekko, a relative newcomer to the search market, founded with the goal of delivering high-quality results to users, is looking to enhance the search experience even more with the portal’s latest Zorro update.

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    Google’s lists of related searches now on SERPs

    Search marketers, take note: The Google SERP is changing again. Google has added lists of top referenced items related to queries for select searches, complete with URLs where users can learn more.

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    SEO for mobile: Users’ time spent surfing mobile web rises

    The rise of connected mobile technology is changing the way consumers interact with their electronics. As this trend continues to evolve, businesses are likely in need of adjusting their marketing strategies to cater to audience preferences.

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