Through the current recession, few industries have been able to thrive as many companies cut costs. But a new survey finds online marketing is one of the few "bright spots."
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A recent report from Hitwise finds that traffic to online classifieds soared in the last year but notes that search engine optimization (SEO) gives the providers even more opportunity for growth.According to the Hitwise report, visits to online classifieds increased 84 percent from February 2008 to February 2009, with the majority of the growth coming [...] Read this ›
After essentially giving Google a massive head start in the world of search, Microsoft appears poised to increase its advertising to boost the appeal of its search engine.
According to a repo Read this ›
Online retailers are increasingly using search engine optimization (SEO) to draw consumers to their site in a cost-effective manner, but one industry expert says some sites need to choose a more SEO friendly "shopping cart."Tim Scott, director of ecommerce for shopping cart software company SearchFit, says not all platforms are equal when it comes to [...] Read this ›
Although many marketers are obsessed with using social media to interact with clients, a new study finds that marketers and small businesses aren’t seeing eye-to-eye when it comes to the marketing tec Read this ›
To get the most out of search engine optimization (SEO) it’s important to use relevant keywords on a website, but one SEO expert says that doesn’t mean the writing has to lack creativity.Writing for the TopRank Online Marketing Blog, Mike Yanke says that copywriters who are working to optimize sites often become too focused on [...] Read this ›
Rumors continue to circulate about a Twitter/Google partnership which could shift social networking, but some say it could also drastically change search engine marketing.According to Nielsen Online, as of February there were more than 7 million Twitter users in the U.S. alone – a 1,382 percent growth over the last year. But for a Google [...] Read this ›
The Associated Press has announced that it is taking a hard stance on sites that aggregate its news content, which may have an effect on the future of search.Monday the AP Board of Directors announced that it would launch an industry initiative which would track its online content to make sure it is being used [...] Read this ›
As organizations grow more web-savvy, the number using search engine optimization (SEO) increases to those outside of the traditional business world.According to the St. Louis Post-Dispatch, an increased number of hospitals in the city have implemented more internet marketing efforts, including search engine optimization (SEO), to make themselves more visible to people online.The paper documents [...] Read this ›
In what may help the search engine optimization (SEO) for businesses close to the area its customers are searching in, Google has made local searches the default setting for its results.It has always been the case that users got results close to a specific area when they typed in a city or area in the [...] Read this ›