Search continues growth in August, Bing makes improvements

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by Brafton Editorial
The latest search figures from comScore demonstrate that Google is still the dominant engine, but Bing-powered search continues to make improvements.

While the growth was modest, search queries stemming from home, university and business locations rose 1 percent in August compared to July, market research firm comScore said in a release earlier this week.

Google continued its dominance over the market. However, there was some advancement from Microsoft Bing-powered search, as both Yahoo and Microsoft gained one percentage point, while Google lost one.

Bing has been aggressive in improving the functionality of its search in recent months. Trying to break into Google’s hegemony in any real way, though, will likely remain difficult, as Google continues to customize its search to make it more user-friendly and intuitive. Additionally, content marketing and social media campaigns aimed at boosting SEO are most frequently designed around Google algorithms.

Bing’s latest step is the addition of Adaptive Search, Brafton reported on Wednesday. The feature factors users’ previous search queries into search rankings to promote more relevant content higher on a SERP.

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