Creating content and sharing it on multiple web channels can help a company increase the visibility of its content, a report from Ventana suggests. As companies develop strong presences on social channels and other new media marketing platforms, their content will be viewed by more people and spread even further.
Frequent posting on Facebook, Twitter and other social media marketing platforms will result in fans, followers and other contacts sharing content with their own friends. A recent Brafton report found that the average social users shares a brand page they follow or Like with at least three friends.
With content marketing still growing, many are in the phase of creating marketing copy of various formats for their websites. However, as the channel evolves, news content marketing, which focus on industry trends, and video content highlighting the value of a product or service in a creative way are also becoming effective. Essentially, the internet has placed a premium on marketing material that is both informative and entertaining.
“To best optimize the power of marketing through the web, companies must understand how to leverage the multiple channels of social interaction and the way in which content flows across the Internet,” Joe Austin, president and co-founder of Ventana New Media, said in a release. “Only those companies that can efficiently harness every channel – including the myriad social networks, news communities, blogs, microsites and audio/video distributors – will obtain the greatest business value from their online marketing programs.”
Brafton reported on Tuesday that American adults are spending an increasing amount of time on the web, intracting with several different kinds of content. Meanwhile, use of newspapers and other media is diminishing, as the web provides more timely, engaging options.
