The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Content Analytics Ashlee Sierra

Using GA4 Conversions: How To Track and Optimize Your Goals

In digital marketing, a conversion is the gold standard of user interaction. Technically speaking, it’s a measurement of people who have taken a particular action such as completing a purchase, signing up for a newsletter or filling out a form.  But I prefer to think of it as a transformation. From passerby to audience member;… Read more »

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Email marketing Florian Fuehren

Top 10 Drip Campaign Examples To Win

Get inspired by these top drip campaign examples to boost your email marketing strategy. Learn how to nurture your audience for a successful drip campaign.

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