Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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With more marketers using AI than ever before, it’s a good time to refresh ourselves on the ethics of responsible AI use. Fill gaps in your AI strategy with these quick reminders.
February marked a month of enterprise AI and small business developments about how AI continues to impact our work and everyday lives. Click in for your February update.
Automation on an enterprise scale can be overwhelming. Avoid these common pitfalls and plan for success with best practices and effective automation strategies.
80 million users, and growing, are starting and ending their searches in Reddit. No Google involved. Here’s what we know and what it might mean for the future of search.
AI efficiency is a real marketing benefit, but without balance and intention, it can uproot brand identity. Here’s how to balance speed with long-term strategy.
I have content to create, and it’s got to be great. Luckily, I have a content creation tool specifically built for marketers right at my fingertips.
As AI Overviews drive clicks down, appearing within is increasingly important. These 5 strategies to stay visible can set you on the right path.
It’s no surprise that ChatGPT doesn’t sound very human, even with the most detailed prompts. Try these tips to take your AI content to the next level.
The term “storytelling” is abuzz on job boards lately. Here’s what we know, why I think storytelling is making its rebound and what it says about the current market.
Learn what a content production workflow is, why it matters and how to build a repeatable process that improves efficiency and content quality.