AI Sales Enablement: Benefits, Risks and Implementation Guide
AI has many practical applications today — but is sales enablement one of them? Here are some top considerations, challenges and tips for using AI in sales enablement.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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A Year in Review: Which Posts & Topics Our Readers Liked Best In 2025
Curious what readers like you were most interested in in 2025? Explore top themes and blogs from the past year + what they tell us about the state of the industry.
Wallace and Gromit Creator Says Yes to AI: An Example of Balancing Tradition and Innovation
The creator of beloved claymation characters Wallace and Gromit is embracing AI without sacrificing what gives his work its hand-crafted charm, and we can learn something from him.
The AI Copywriting Toolbox: What You Need, What You Don’t and What’s Worth Paying For
Discover the best AI tools for copywriting, from free options to premium platforms that help you create faster, smarter and more effective content.
The CMO’s Guide to Building an AI-Ready Marketing Department
Brand integrity often begins and ends with the marketing team. Here’s how CMOs can build an AI-ready department that extends to the rest of the organization.
What Is AI Copywriting? Dos, Don’ts and Challenges
If you’re wondering what AI copywriting is, this blog compares today’s AI tools to the traditional craft and explores benefits, challenges and best practices.
AI for Small Business Marketing: Affordable Tools, Tips and Strategies for Starting Small With AI
AI tools aren’t reserved for businesses with deep pockets anymore. Here’s some advice, tool suggestions and tips that are affordable and effective for SMBs.
OpenAI’s State of Enterprise AI Report 2025: Key Stats and Top Considerations for Marketers
OpenAI’s State of Enterprise AI report is here, and it’s chock full of interesting data that forecasts what we might be in for this New Year.
How To Master Vibe Marketing
Vibe marketing is a new approach that focuses on emotional resonance instead of just product promotion. Here’s everything you need to know to start vibing.
The Future of AI in Content Creation: Balancing Automation, Ethical Practices and Human Creativity in 2026
How has AI impacted content creation? Explore the core benefits, ethical concerns and limitations and learn to balance AI automation with human creativity.